If you’re having a hard time understanding this, read on.
What does geolocation mean?
In the simplest terms, geolocation is the process of identifying the physical location of a device, such as a smartphone or tablet, based on its IP address. Companies can use this information to tailor their content, services, and offers to specific regions and audiences. This can be done by tracking IP addresses, which are like a device’s “ID card.”
An IP address is a sequence of numbers assigned to each device connected to a network by a router. Typically, each device connected to the Internet is assigned an IP address. The address allows other Internet users to know where the device is located and whether it is wired or wireless. The location of a device is usually determined by the IP address and the name of the ISP that assigned it to them (along with other factors).
An IP address consists of four numbers separated by periods (known as dots). These numbers can reveal a device’s location because each region has its own range of IP addresses that it assigns to devices that connect to its internet service providers (ISPs).
Domain geolocation allows you to see where visitors are coming from on a world map. It also displays their country, city and time zone. This way you will be able to know precisely where your customers or leads are coming from. Also, if you know for sure the origin of your leads you will be able to offer them better prices or sales because different countries have different price indices for products.
The main benefit of using this tool is that you can personalize your content better according to location. This way your sales will rise and people will start trusting your company more.
But how can I use an API like Location API in my business then?
There are many APIs in the market nowadays but they all have their own pros and cons at the end of the day. So you need one that is easy to use but also efficient and up-to-date. Let me introduce you to Location API which I personally find really handy and reliable!
This API does not require an invitation code or special subscription – as long as you have an account on Zyla API Hub, you may start utilizing any API available in this API marketplace. This API uses various techniques to determine a client’s location, including IP address geolocation and wi-fi geography
With this API you will be able to check where your visitors are from by checking their IP. Also, you can query locations based on your stored IP’s and even by domain URLs.
To make use of it, you must first:
1- Go to Know IP or Domain Location API and simply click on the button “Subscribe for free” to start using the API.
2- After signing up in Zyla API Hub, you’ll be given your personal API key. Using this one-of-a-kind combination of numbers and letters, you’ll be able to use, connect, and manage APIs!
3- Employ the different API endpoints depending on what you are looking for.
4- Once you meet your needed endpoint, make the API call by pressing the button “run” and see the results on your screen.
